Listening out for views on radio prominence

The Albanese Government is continuing with its program of reform to modernise media regulations, with the release of a proposals paper on a new prominence framework for radio today.
 
This consultation is seeking views from stakeholders on the need for, and form of, a prominence framework for radio services on internet connected, voice-enabled smart speakers.
 
The way people listen to audio content is changing, with close to a third of Australian households now owning smart speakers that act as ‘gateway devices’, actively mediating the way content is delivered to listeners.
 
A radio prominence framework would seek to address issues impacting access to local radio services via smart speakers: internet-enabled devices that can provide access to radio content through voice activation software (or voice assistants).
 
As technology changes, it is essential that the barriers that may make it difficult for radio broadcasters and audiences to consume connect are addressed.
 
Radio services that are made available in response to a voice command can be heavily dependent on the platform – in contrast to a traditional radio device, or even a website or an app.
 
Local radio services are only one of a range of audio services available on these devices and platforms, and the Albanese Government is now seeking to ensure that local radio services are not disadvantaged compared to other services.
 
This consultation is part of a broader program of media reform to enhance the ability of the Australian media to keep Australians informed, reflect our stories, uphold community standards and ensure access to services.
 
Written comments and submission can be received by 5:00 pm AEDT on Monday 11 November 2024 at: https://www.infrastructure.gov.au/have-your-say/prominence-framework-radio-smart-speakers
 
Quotes attributable to Minister for Communications, the Hon Michelle Rowland MP:
 
“For over a century, radio has played an integral role in all of our lives as not only a source of entertainment for many Australians, but a resource for news, local content and critical emergency information.
 
“Following on from our television prominence reforms, the Government is seeking to progress an aligned approach for radio services to help ensure that free local broadcast services remain easily accessible to all audiences. 
 
“Interested stakeholders are encouraged to have their say to support the Government to design a radio prominence framework that best addresses the needs of both audiences and providers.”