The Albanese Government is equipping Australians to understand and engage with news and media in an increasingly complex digital world.

The Government has today released a tender to find a co-design partner to help shape Australia’s first National Media Literacy Strategy.

The strategy will set out a clear and coordinated national approach to help Australians build the skills needed to navigate the challenges and opportunities of the digital world.

This includes the ability to spot false or misleading content being spread on social media, understand the intent behind media messages and think critically about the information they see every day.

The strategy will be developed in consultation with academic, industry and community stakeholders and will consider the impacts of emerging technologies such as AI, as well as identifying vulnerable groups most in need of targeted media literacy initiatives.

The strategy is part of the Albanese Government’s $153.5 million investment in the News Media Assistance Program which helps support a strong and diverse media sector.

Applications can be made through AusTender and will close on March 10. 

Quotes attributable to Minister for Communications, Anika Wells:

“The media plays a vital role in keeping Australians informed which is why it’s essential Australians have the skills they need to navigate the complex, ever-changing digital environment.

“This is especially important for young Australians, who now have three extra years to develop critical thinking skills before they join social media because of Australia’s world-leading social media law.

“As technology evolves, so too does the way we receive and share information. That’s why it’s so important for Australians to understand emerging technologies like AI and how to identify trustworthy sources of information.

“Our National Media Literacy Strategy will set out a plan to give Australians the tools to understand, question, and confidently engage with the information they see every day.

“It’s a critical part of our work to support the diverse media landscape and informed citizenry so vital to a healthy democracy.”