November 10 marks one month until the beginning of the Albanese Government’s world-leading social media minimum age law. 

From December 10, the social media minimum age law will give Australians under 16 years of age have three more years to build community, identity and resilience in the real world.

Our national education campaign has already seen record numbers of Australians visiting the eSafety website to learn more about how the reform will create a safer social media environment for children.

Since the campaign launched three weeks ago, more than 200,000 Australians have visited the eSafety website which has seen more than 290,000 page views.

eSafety’s website is attracting almost 100,000 views per week since the campaign was launched, compared to under 10,000 pre-launch.

Quotes attributable to Minister for Communications, Anika Wells:

“We are heartened to see hundreds of thousands of Australians engaging in our education resources so they can have meaningful conversations about this significant change.

“Now is the time for people with under-16s in their lives to start having conversations about what the new law means for them, and talk through any concerns or worries. 

“Young people who expect to have their accounts deactivated from 10 December can also take steps to prepare and make sure they stay connected to the people and things they love, including by backing up content and photos and exploring other ways to keep in touch.

“I encourage anyone with questions or needing support to check out the practical information, tips and resources available at eSafety.gov.au