2014 Yellow Ribbon “DRIVE So Others SURVIVE!” Road Safety Week

Media Release


04 May 2014

The Australian Government is proud to support the Safer Australian Roads and Highways (SARAH) Yellow Ribbon “DRIVE So Others SURVIVE!” Road Safety Week.

The 2014 Yellow Ribbon Road Safety Week is a timely reminder for all road users to drive safely, and to watch out for those who find themselves vulnerable on our roads and highways, especially our emergency services, roadside assistance and first responders, including incident response personnel.

Every serious road crash has ongoing effects for families and communities.

Indeed, most people have at some stage been personally affected by the trauma of a road crash.

The Australian Government is firmly committed to reducing the number of people killed and seriously injured on our roads.

The National Road Safety Strategy 2011—2020, which was established in cooperation with the states and territories, has adopted the vision that no person should be killed or seriously injured on Australia's roads.

The target of the National Strategy is that by 2020 there will be a reduction of at least
30 per cent in the number of deaths and serious injuries from the 2008—2010 baseline.

Reducing road accidents is a shared responsibility. I commend the work that the SARAH group is doing to raise awareness of safety concerns for vulnerable road users, particularly those who are exposed while working to help others on the roads.